Ralf Bachmann

Marketing generalist with heart and soul: project manager and consultant with a soft spot for content marketing & social media. Trained journalist (university) & PR consultant. Experience in strategy development, corporate communications, digitalization and collaboration tools. Texts are created with the support of AI tools and AI translators.

Social Media guidelines – free download

Social media has become an integral part of both private and professional life. Employees also use social media and are increasingly using it to talk about their employer and/or share and like their employer’s social media posts. Ideally, they act as spokespeople and multipliers. This also involves risks and should be actively supported by the company.

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LinkedIn smartphone app – 7+7 useful functions

LinkedIn is becoming increasingly popular. The US network from Microsoft is already in the top three in almost every country. In Germany, too, the lead of Xing (Burda) is increasingly shrinking. And despite its clear business orientation, mobile access is also growing steadily on LinkedIn. It is therefore worth taking a look at the smartphone app. In addition to the basic functions, it offers a few “mobile-only functions”.

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Bold thesis on content marketing: Write for the competition

I repeatedly get the impression that despite the last few years, millions of articles, and countless conferences, the topic of “(strategic) content marketing” has not really caught on with many marketers and companies. But why does content marketing fail in everyday life? Why is the topic so difficult to implement? Thesis: Because many marketers still think far too egocentrically about their own product.

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Why the term ‘hidden champions’ is poison for companies in the 21st century

Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?

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