Filter posts by category

Leadership EN

Leadership in the craft: Why Strong Leadership Must Bridge the Gap Between the Construction Site and the Office

General EN, Leadership EN, Strategy EN /

The skilled crafts have an unbeatable advantage: at the end of the day (or week), you can see what you’ve created. A new heating system in the basement, a freshly installed roof, a repaired car, or a perfectly renovated bathroom—the list goes on. But this focus on the purely tangible comes with a risk: it distorts our perception of the invisible processes happening behind the scenes. True leadership in a modern skilled trades business means unifying the entire value chain.

Leadership in the craft: Why Strong Leadership Must Bridge the Gap Between the Construction Site and the Office Read More »

More time for customers: How automation and AI are taking the pressure off sales teams

General EN, Leadership EN, Strategy EN /

Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.

More time for customers: How automation and AI are taking the pressure off sales teams Read More »

The setter-closer model in medium-sized businesses: Efficient sales through clear roles

General EN, Leadership EN, Strategy EN /

More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.

The setter-closer model in medium-sized businesses: Efficient sales through clear roles Read More »

My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list

General EN, Internet EN, Leadership EN /

Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.

My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list Read More »

In honor of the generalist – part 2: Why generalists are sales drivers in the company

General EN, Leadership EN /

For a long time, generalists in the company were seen as supporters in the background. Without clear technical specialization, they were rarely perceived as strategic success factors. Instead, specialists dominated the image of value creation – with a focus on expertise, not connections. But the tide is turning: in a networked working world, generalists are taking center stage. As bridge builders between specialist areas, they make measurable contributions to the company’s success.

In honor of the generalist – part 2: Why generalists are sales drivers in the company Read More »

Subscribe to the newsletter

Subscribe to the free newsletter. This is sent out at irregular intervals. Unfortunately, the newsletter is currently only available in German.

Scroll to Top