content marketing

The future of the marketing and sales funnel: how strategies need to adapt

The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.

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Social Media guidelines – free download

Content Marketing EN, General EN, Social Media EN / 16. January 2021

Social media has become an integral part of both private and professional life. Employees also use social media and are increasingly using it to talk about their employer and/or share and like their employer’s social media posts. Ideally, they act as spokespeople and multipliers. This also involves risks and should be actively supported by the company.

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Hello, I'm Ralf Bachmann

A marketing generalist with heart and soul. For me, marketing is always a strategic process that has a lot to do with the brand and targeted positioning. As a fan of Simon Sinek's guiding principle “Why - How - What”, I see communication management (formerly known as content marketing) as an all-encompassing concept, a narrative built on the vision and mission of a company. Successful marketing needs a strong brand, relevant content and a motivated team. Instead of loud advertising, what counts today is holistic, sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog and customer-oriented content. Social media is fundamentally changing communication - the power increasingly lies with the customer. The aim is to create inspiring content that strengthens brand loyalty and company success.

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