A clean CRM is not a luxury for SMEs, but rather the foundation for efficient processes, stable customer relationships, and sustainable growth—especially in SMEs.
Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.
My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list Read More »
For a long time, generalists in the company were seen as supporters in the background. Without clear technical specialization, they were rarely perceived as strategic success factors. Instead, specialists dominated the image of value creation – with a focus on expertise, not connections. But the tide is turning: in a networked working world, generalists are taking center stage. As bridge builders between specialist areas, they make measurable contributions to the company’s success.
In honor of the generalist – part 2: Why generalists are sales drivers in the company Read More »
Toxic positivity in organizations can mask real problems and cause long-term damage. Learn why a balance between optimism and realism is crucial for successful leadership and sustainable business success.
Effective leadership means more than just making decisions – it creates an environment in which employees ask questions and promote innovation. Critical questions increase competence and prevent wrong decisions. If they are suppressed, innovative strength suffers and talent migrates. Successful companies promote open questioning as a success factor.
Leadership: Answers to questions that no one has asked Read More »
Micromanagement, lack of strategy and weak leadership reinforce the RTO trend. Find out how these factors are connected and how companies can create a productive corporate culture.
The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.
The future of the marketing and sales funnel: how strategies need to adapt Read More »
Despite Slack, MS Teams and the like, communication via email is still standard in many companies. Whether it’s an external wasteland or an internal one-liner, countless emails fly across the screen every day and demand attention. Graphic designer Dani Donovan has created a few very good “new” formulations that make emails sound more professional – especially in a professional environment – and therefore may also make the sender appear more professional.
The vision (the ‘WHY’) of a company helps to become independent of the (end) product and provides security in turbulent times.
Vision: Why the ‘WHY’ stands above the product Read More »
Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?
Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »