For years, companies enforced password changes every 90 days in the name of security. In reality, this practice leads to predictable patterns and weaker protection. Today’s cybersecurity strategies focus on passphrases, password managers, and two-factor authentication – not outdated routines. It’s time for a smarter approach.
Myth: Change your password every 90 days? Why this security rule is outdated Read More »
Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.
My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list Read More »
For a long time, generalists in the company were seen as supporters in the background. Without clear technical specialization, they were rarely perceived as strategic success factors. Instead, specialists dominated the image of value creation – with a focus on expertise, not connections. But the tide is turning: in a networked working world, generalists are taking center stage. As bridge builders between specialist areas, they make measurable contributions to the company’s success.
In honor of the generalist – part 2: Why generalists are sales drivers in the company Read More »
The “T-Shaped Marketer Model” from digitalmarketer.com seems to be very popular among marketers at the moment. Helena Schachtschabel has written a very detailed blog article about it on 121Watt and Michael Janssen and Olaf Olleck Kopp – to name just a few names – have also published articles about it on their social media channels. The model was also well received in my professional environment and was diligently shared.
But right from the start, I personally found something strange about the model. For me, it was somehow not “well-rounded” and too one-dimensional. A search for clues!
In honor of the generalist: Why the “T-Shaped Marketer Model” is nonsense Read More »
4-day week explained: Why less work brings more. With figures, studies & real benefits – far removed from myths and mental blocks.
Discussion about the 4-day week: an outdated mindset as a brake on innovation Read More »
Toxic positivity in organizations can mask real problems and cause long-term damage. Learn why a balance between optimism and realism is crucial for successful leadership and sustainable business success.
Discover 8 practical AI use cases for companies – from marketing and customer service to logistics and finance. Find out how artificial intelligence automates processes, increases efficiency and creates competitive advantages.
AI in business: 8 use cases in various industries Read More »
Effective leadership means more than just making decisions – it creates an environment in which employees ask questions and promote innovation. Critical questions increase competence and prevent wrong decisions. If they are suppressed, innovative strength suffers and talent migrates. Successful companies promote open questioning as a success factor.
Leadership: Answers to questions that no one has asked Read More »
Micromanagement, lack of strategy and weak leadership reinforce the RTO trend. Find out how these factors are connected and how companies can create a productive corporate culture.
The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.
The future of the marketing and sales funnel: how strategies need to adapt Read More »