marketing

The future of the marketing and sales funnel: how strategies need to adapt

The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.

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Why the term ‘hidden champions’ is poison for companies in the 21st century

Content Marketing EN, General EN, Politics and Society EN, Social Media EN / 24. May 2020

Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?

Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »

Hello, I'm Ralf Bachmann

A marketing generalist with heart and soul. For me, marketing is always a strategic process that has a lot to do with the brand and targeted positioning. As a fan of Simon Sinek's guiding principle “Why - How - What”, I see communication management (formerly known as content marketing) as an all-encompassing concept, a narrative built on the vision and mission of a company. Successful marketing needs a strong brand, relevant content and a motivated team. Instead of loud advertising, what counts today is holistic, sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog and customer-oriented content. Social media is fundamentally changing communication - the power increasingly lies with the customer. The aim is to create inspiring content that strengthens brand loyalty and company success.

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