The “invisible” majority: Why technical purchasing decisions are made before your sales department knows about them
Win B2B buying processes before sales starts: Why 80% of decisions are made anonymously and how marketing can support you.
marketing
Content marketing as a sales booster: The answer to the “new marketing funnel” & why SMEs need to orchestrate their marketing now
Stop wasting your B2B budget on the “village disco”! Why 92% of deals are decided on day 1 and why your sales pitch becomes an embarrassing nuisance without strategic marketing. Read now and stop silos.
The setter-closer model in medium-sized businesses: Efficient sales through clear roles
More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.
The setter-closer model in medium-sized businesses: Efficient sales through clear roles Read More »
In honor of the generalist: Why the “T-Shaped Marketer Model” is nonsense
The “T-Shaped Marketer Model” from digitalmarketer.com seems to be very popular among marketers at the moment. Helena Schachtschabel has written a very detailed blog article about it on 121Watt and Michael Janssen and Olaf Olleck Kopp – to name just a few names – have also published articles about it on their social media channels. The model was also well received in my professional environment and was diligently shared.
But right from the start, I personally found something strange about the model. For me, it was somehow not “well-rounded” and too one-dimensional. A search for clues!
In honor of the generalist: Why the “T-Shaped Marketer Model” is nonsense Read More »
The future of the marketing and sales funnel: how strategies need to adapt
The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.
The future of the marketing and sales funnel: how strategies need to adapt Read More »
Bold thesis on content marketing: Write for the competition
I repeatedly get the impression that despite the last few years, millions of articles, and countless conferences, the topic of “(strategic) content marketing” has not really caught on with many marketers and companies. But why does content marketing fail in everyday life? Why is the topic so difficult to implement? Thesis: Because many marketers still think far too egocentrically about their own product.
Bold thesis on content marketing: Write for the competition Read More »
Why the term ‘hidden champions’ is poison for companies in the 21st century
Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?
Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »
The “golden pyramid” – Become a leader; start with WHY
Companies need to strengthen their “WHY” and their brand in order to have a clear strategy. How? With the “golden pyramid” theory.
The “golden pyramid” – Become a leader; start with WHY Read More »