Ralf Bachmann

Marketing generalist with heart and soul: project manager and consultant with a soft spot for content marketing & social media. Trained journalist (university) & PR consultant. Experience in strategy development, corporate communications, digitalization and collaboration tools. Texts are created with the support of AI tools and AI translators.

Leadership in the craft: Why Strong Leadership Must Bridge the Gap Between the Construction Site and the Office

General EN, Leadership EN, Strategy EN /

The skilled crafts have an unbeatable advantage: at the end of the day (or week), you can see what you’ve created. A new heating system in the basement, a freshly installed roof, a repaired car, or a perfectly renovated bathroom—the list goes on. But this focus on the purely tangible comes with a risk: it distorts our perception of the invisible processes happening behind the scenes. True leadership in a modern skilled trades business means unifying the entire value chain.

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More time for customers: How automation and AI are taking the pressure off sales teams

General EN, Leadership EN, Strategy EN /

Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.

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The setter-closer model in medium-sized businesses: Efficient sales through clear roles

General EN, Leadership EN, Strategy EN /

More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.

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Myth: Change your password every 90 days? Why this security rule is outdated

General EN, Internet EN /

For years, companies enforced password changes every 90 days in the name of security. In reality, this practice leads to predictable patterns and weaker protection. Today’s cybersecurity strategies focus on passphrases, password managers, and two-factor authentication – not outdated routines. It’s time for a smarter approach.

Myth: Change your password every 90 days? Why this security rule is outdated Read More »

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