Vision: Why the ‘WHY’ stands above the product
The vision (the ‘WHY’) of a company helps to become independent of the (end) product and provides security in turbulent times.
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Send WhatsApp to the data jail: Using WhatsApp in compliance with the GDPR (Android)
This article deals with the question of whether WhatsApp can be used in compliance with the GDPR! Thesis: Yes, it is possible if you use a few tricks and do without some usability. The good thing up front: All tips and Android apps are free.
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Bold thesis on content marketing: Write for the competition
I repeatedly get the impression that despite the last few years, millions of articles, and countless conferences, the topic of “(strategic) content marketing” has not really caught on with many marketers and companies. But why does content marketing fail in everyday life? Why is the topic so difficult to implement? Thesis: Because many marketers still think far too egocentrically about their own product.
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Why the term ‘hidden champions’ is poison for companies in the 21st century
Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?
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5 tips for savers to get paid smartphone apps for free
5 tips and apps that help you get paid smartphone apps for Android for free or very cheap.
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