The “invisible” majority: Why technical purchasing decisions are made before your sales department knows about them
Win B2B buying processes before sales starts: Why 80% of decisions are made anonymously and how marketing can support you.
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Content marketing as a sales booster: The answer to the “new marketing funnel” & why SMEs need to orchestrate their marketing now
Stop wasting your B2B budget on the “village disco”! Why 92% of deals are decided on day 1 and why your sales pitch becomes an embarrassing nuisance without strategic marketing. Read now and stop silos.
Real Leadership: Why “firing everyone” is not a solution – A guide to proactive leadership
“I’d love to fire them all.” When frustration reigns in the boardroom, it’s not a people problem, it’s a system problem. Learn how to turn things around through strategic orchestration and genuine leadership.
In defense of generalists – Part 3: Will AI help generalists achieve their definitive breakthrough?
AI shifts the bottleneck from execution to classification, thereby strengthening the strategic role of generalists as a unifying force within the company. (Part 3 of 3)
More time for customers: How automation and AI are taking the pressure off sales teams
Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.
More time for customers: How automation and AI are taking the pressure off sales teams Read More »
The setter-closer model in medium-sized businesses: Efficient sales through clear roles
More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.
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Tradition meets digitalization: Why existing structures in skilled trades are a springboard
ChatGPT:
Tradition and digital innovation create a powerful success factor in the skilled trades: Established structures, trust, and quality form the foundation for stronger visibility, efficient processes, and a future-ready business.
“Single source of truth” – from contact to customer relationship: Why every SME needs a clean CRM system
A clean CRM is not a luxury for SMEs, but rather the foundation for efficient processes, stable customer relationships, and sustainable growth—especially in SMEs.
Myth: Change your password every 90 days? Why this security rule is outdated
For years, companies enforced password changes every 90 days in the name of security. In reality, this practice leads to predictable patterns and weaker protection. Today’s cybersecurity strategies focus on passphrases, password managers, and two-factor authentication – not outdated routines. It’s time for a smarter approach.
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My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list
Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.
My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list Read More »