“I’d love to fire them all.” When frustration reigns in the boardroom, it’s not a people problem, it’s a system problem. Learn how to turn things around through strategic orchestration and genuine leadership.
AI shifts the bottleneck from execution to classification, thereby strengthening the strategic role of generalists as a unifying force within the company. (Part 3 of 3)
Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.
More time for customers: How automation and AI are taking the pressure off sales teams Read More »
A clean CRM is not a luxury for SMEs, but rather the foundation for efficient processes, stable customer relationships, and sustainable growth—especially in SMEs.
Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.
My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list Read More »
For a long time, generalists in the company were seen as supporters in the background. Without clear technical specialization, they were rarely perceived as strategic success factors. Instead, specialists dominated the image of value creation – with a focus on expertise, not connections. But the tide is turning: in a networked working world, generalists are taking center stage. As bridge builders between specialist areas, they make measurable contributions to the company’s success.
In honor of the generalist – part 2: Why generalists are sales drivers in the company Read More »
Toxic positivity in organizations can mask real problems and cause long-term damage. Learn why a balance between optimism and realism is crucial for successful leadership and sustainable business success.
Effective leadership means more than just making decisions – it creates an environment in which employees ask questions and promote innovation. Critical questions increase competence and prevent wrong decisions. If they are suppressed, innovative strength suffers and talent migrates. Successful companies promote open questioning as a success factor.
Leadership: Answers to questions that no one has asked Read More »
Micromanagement, lack of strategy and weak leadership reinforce the RTO trend. Find out how these factors are connected and how companies can create a productive corporate culture.
The traditional marketing and sales funnel is changing fundamentally. Companies need to adapt their strategies as customers are increasingly researching and making purchasing decisions on their own. Close dovetailing of marketing and sales (alignment) is essential in order to optimally support the customer journey. Find out how content marketing, data-driven strategies and digital tools are revolutionizing the modern funnel and enabling long-term customer loyalty.
The future of the marketing and sales funnel: how strategies need to adapt Read More »