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Tradition meets digitalization: Why existing structures in skilled trades are a springboard

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Tradition and digital innovation create a powerful success factor in the skilled trades: Established structures, trust, and quality form the foundation for stronger visibility, efficient processes, and a future-ready business.

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Hello, I'm Ralf Bachmann

A marketing generalist with passion and a strategic eye. For me, marketing is not an end in itself, but a process that builds on brand identity and positioning. Inspired by Simon Sinek's “Why - How - What”, I see communication management as a narrative framework that brings a company's vision and mission to life. Successful marketing needs substance: a strong brand, relevant content and a committed team. Instead of short-term advertising messages, what counts is sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog, clear positioning and content that makes an impact. Social media is changing the rules of the game - content that builds customer loyalty and strengthens companies is crucial.

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