AI shifts the bottleneck from execution to classification, thereby strengthening the strategic role of generalists as a unifying force within the company. (Part 3 of 3)
Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.
More time for customers: How automation and AI are taking the pressure off sales teams Read More »
More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.
The setter-closer model in medium-sized businesses: Efficient sales through clear roles Read More »