The “invisible” majority: Why technical purchasing decisions are made before your sales department knows about them
Win B2B buying processes before sales starts: Why 80% of decisions are made anonymously and how marketing can support you.
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Strategy EN
Content marketing as a sales booster: The answer to the “new marketing funnel” & why SMEs need to orchestrate their marketing now
Stop wasting your B2B budget on the “village disco”! Why 92% of deals are decided on day 1 and why your sales pitch becomes an embarrassing nuisance without strategic marketing. Read now and stop silos.
More time for customers: How automation and AI are taking the pressure off sales teams
Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.
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The setter-closer model in medium-sized businesses: Efficient sales through clear roles
More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.
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“Single source of truth” – from contact to customer relationship: Why every SME needs a clean CRM system
A clean CRM is not a luxury for SMEs, but rather the foundation for efficient processes, stable customer relationships, and sustainable growth—especially in SMEs.
AI in business: 8 use cases in various industries
Discover 8 practical AI use cases for companies – from marketing and customer service to logistics and finance. Find out how artificial intelligence automates processes, increases efficiency and creates competitive advantages.
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Leadership: Answers to questions that no one has asked
Effective leadership means more than just making decisions – it creates an environment in which employees ask questions and promote innovation. Critical questions increase competence and prevent wrong decisions. If they are suppressed, innovative strength suffers and talent migrates. Successful companies promote open questioning as a success factor.
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Micromanagement, strategy, leadership and RTO: the four horsemen of the office apocalypse
Micromanagement, lack of strategy and weak leadership reinforce the RTO trend. Find out how these factors are connected and how companies can create a productive corporate culture.
Vision: Why the ‘WHY’ stands above the product
The vision (the ‘WHY’) of a company helps to become independent of the (end) product and provides security in turbulent times.
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