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Why the term ‘hidden champions’ is poison for companies in the 21st century

Today it’s time for a little provocative rant and to add some fuel to the ‘social media fire’. Lately, I’ve been a little bothered by the term ‘hidden champion(s)’. Perhaps the ‘hidden champions’ of today are the vanished companies of tomorrow?

Why the term ‘hidden champions’ is poison for companies in the 21st century Read More »

Hello, I'm Ralf Bachmann

A marketing generalist with heart and soul. For me, marketing is always a strategic process that has a lot to do with the brand and targeted positioning. As a fan of Simon Sinek's guiding principle “Why - How - What”, I see communication management (formerly known as content marketing) as an all-encompassing concept, a narrative built on the vision and mission of a company. Successful marketing needs a strong brand, relevant content and a motivated team. Instead of loud advertising, what counts today is holistic, sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog and customer-oriented content. Social media is fundamentally changing communication - the power increasingly lies with the customer. The aim is to create inspiring content that strengthens brand loyalty and company success.

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