“I’d love to fire them all.” When frustration reigns in the boardroom, it’s not a people problem, it’s a system problem. Learn how to turn things around through strategic orchestration and genuine leadership.
AI shifts the bottleneck from execution to classification, thereby strengthening the strategic role of generalists as a unifying force within the company. (Part 3 of 3)
Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.
More time for customers: How automation and AI are taking the pressure off sales teams Read More »
More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.
The setter-closer model in medium-sized businesses: Efficient sales through clear roles Read More »
ChatGPT:
Tradition and digital innovation create a powerful success factor in the skilled trades: Established structures, trust, and quality form the foundation for stronger visibility, efficient processes, and a future-ready business.
A clean CRM is not a luxury for SMEs, but rather the foundation for efficient processes, stable customer relationships, and sustainable growth—especially in SMEs.
For years, companies enforced password changes every 90 days in the name of security. In reality, this practice leads to predictable patterns and weaker protection. Today’s cybersecurity strategies focus on passphrases, password managers, and two-factor authentication – not outdated routines. It’s time for a smarter approach.
Myth: Change your password every 90 days? Why this security rule is outdated Read More »
Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.
My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list Read More »
For a long time, generalists in the company were seen as supporters in the background. Without clear technical specialization, they were rarely perceived as strategic success factors. Instead, specialists dominated the image of value creation – with a focus on expertise, not connections. But the tide is turning: in a networked working world, generalists are taking center stage. As bridge builders between specialist areas, they make measurable contributions to the company’s success.
In honor of the generalist – part 2: Why generalists are sales drivers in the company Read More »
The “T-Shaped Marketer Model” from digitalmarketer.com seems to be very popular among marketers at the moment. Helena Schachtschabel has written a very detailed blog article about it on 121Watt and Michael Janssen and Olaf Olleck Kopp – to name just a few names – have also published articles about it on their social media channels. The model was also well received in my professional environment and was diligently shared.
But right from the start, I personally found something strange about the model. For me, it was somehow not “well-rounded” and too one-dimensional. A search for clues!
In honor of the generalist: Why the “T-Shaped Marketer Model” is nonsense Read More »