Sales

The “invisible” majority: Why technical purchasing decisions are made before your sales department knows about them

Win B2B buying processes before sales starts: Why 80% of decisions are made anonymously and how marketing can support you.

The “invisible” majority: Why technical purchasing decisions are made before your sales department knows about them Read More »

The setter-closer model in medium-sized businesses: Efficient sales through clear roles

General EN, Leadership EN, Strategy EN / 7. December 2025

More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.

The setter-closer model in medium-sized businesses: Efficient sales through clear roles Read More »

Hello, I'm Ralf Bachmann

A marketing generalist with passion and a strategic eye. For me, marketing is not an end in itself, but a process that builds on brand identity and positioning. Inspired by Simon Sinek's “Why - How - What”, I see communication management as a narrative framework that brings a company's vision and mission to life. Successful marketing needs substance: a strong brand, relevant content and a committed team. Instead of short-term advertising messages, what counts is sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog, clear positioning and content that makes an impact. Social media is changing the rules of the game - content that builds customer loyalty and strengthens companies is crucial.

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