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More time for customers: How automation and AI are taking the pressure off sales teams

Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.

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The setter-closer model in medium-sized businesses: Efficient sales through clear roles

More efficient sales in small and medium-sized businesses through clear roles: The setter-closer model structures marketing, lead qualification, and closing processes along the customer journey. The article highlights advantages, practical examples, and concrete steps for SMEs that want to modernize their sales organization and make it scalable.

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My Inbox is not your Todo-List – Why you shouldn’t use your email inbox as a to-do list

Emails are still part of everyday working life – despite modern tools such as Slack or MS Teams. But anyone who uses their inbox to manage tasks is acting inefficiently. The linear structure, lack of prioritization and lack of transparency make emails an unsuitable task management tool. Chaos instead of clarity.

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In honor of the generalist – part 2: Why generalists are sales drivers in the company

For a long time, generalists in the company were seen as supporters in the background. Without clear technical specialization, they were rarely perceived as strategic success factors. Instead, specialists dominated the image of value creation – with a focus on expertise, not connections. But the tide is turning: in a networked working world, generalists are taking center stage. As bridge builders between specialist areas, they make measurable contributions to the company’s success.

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In honor of the generalist: Why the “T-Shaped Marketer Model” is nonsense

The “T-Shaped Marketer Model” from digitalmarketer.com seems to be very popular among marketers at the moment. Helena Schachtschabel has written a very detailed blog article about it on 121Watt and Michael Janssen and Olaf Olleck Kopp – to name just a few names – have also published articles about it on their social media channels. The model was also well received in my professional environment and was diligently shared.
But right from the start, I personally found something strange about the model. For me, it was somehow not “well-rounded” and too one-dimensional. A search for clues!

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