crm

More time for customers: How automation and AI are taking the pressure off sales teams

General EN, Leadership EN, Strategy EN / 8. December 2025

Automation and AI reduce the workload for sales and marketing, improve lead management, increase closing rates, and optimize the entire funnel. The article provides practical examples, typical pitfalls, modern CRM strategies, and the use of WhatsApp, chat, and voice AI for efficient customer processes.

More time for customers: How automation and AI are taking the pressure off sales teams Read More »

“Single source of truth” – from contact to customer relationship: Why every SME needs a clean CRM system

General EN, Leadership EN, Strategy EN / 9. November 2025

A clean CRM is not a luxury for SMEs, but rather the foundation for efficient processes, stable customer relationships, and sustainable growth—especially in SMEs.

“Single source of truth” – from contact to customer relationship: Why every SME needs a clean CRM system Read More »

Hello, I'm Ralf Bachmann

A marketing generalist with passion and a strategic eye. For me, marketing is not an end in itself, but a process that builds on brand identity and positioning. Inspired by Simon Sinek's “Why - How - What”, I see communication management as a narrative framework that brings a company's vision and mission to life. Successful marketing needs substance: a strong brand, relevant content and a committed team. Instead of short-term advertising messages, what counts is sustainable communication with real added value. As an experienced content marketing and PR manager, I focus on strategic dialog, clear positioning and content that makes an impact. Social media is changing the rules of the game - content that builds customer loyalty and strengthens companies is crucial.

Subscribe to the newsletter

Subscribe to the free newsletter. This is sent out at irregular intervals. Unfortunately, the newsletter is currently only available in German.