My mission: to free marketing from Babylonian captivity …
In recent decades, marketing as a discipline has lost strategic importance within many companies and has often been relegated to a secondary, reactive role. While sales and product development take center stage, marketing has been limited to the task of loudly promoting finished products. The louder the better. But at a time when content marketing, social media, banner blindness and ad blockers are shaping the market and performance marketing has demonstrably no lasting effect, such approaches are increasingly proving ineffective. This makes it all the more important to rethink marketing: with a clear focus on relevance and holistic communication that is persuasive and creates added value.
»Sales are for today, brands are forever.«
– Leo Burnett –
»It’s not what you sell, it’s what you stand for.«
“Strong brands are beacons in a sea of products that are constantly coming and going. ”
»From Brand to Stand.«
My story:
As an experienced content marketing and PR manager with a journalistic background in content marketing and social media, I am enthusiastic about all facets of professional communication – from strategic content marketing and social media to corporate and internal communication and PR. The possibilities of digital dialog and corporate communication continue to develop dynamically and are still in their infancy.
Making strategic use of these opportunities in a changing communications environment and engaging in a genuine dialog with stakeholders, customers and partners on an equal footing will be the key challenge for media professionals in the coming years – especially when taking into account data protection requirements and mass-generated AI content.
Social media and content marketing have triggered a change in communication that will shift the paradigm in the long term – from a company- and product-centered perspective to a consistently customer-centered perspective. Social media is driving the democratization of communication and is increasingly shifting the creative power into the hands of customers and stakeholders.
The central task is to create real added value with relevant and inspiring content and to inspire the audience with convincing ideas. This creates a lasting dialog that not only helps to strengthen brand loyalty, but also promotes business success in the long term.
I cordially invite you to leave me your greetings and comments, but also your suggestions.
With kind regards
Yours, Ralf Bachmann
[Badge unfortunately only available in german]
Knowledge & skills
✔️ Brand Building
✔️ Digital strategies
✔️ Content Marketing
✔️ Content Management
✔️ Communication and marketing strategies
✔️ Online Marketing
✔️ Community Management
✔️ Content curration
✔️ Public relations / PR
✔️ (Online) journalism
✔️ Blogger relations & journalist contacts
✔️ Project management (primarily online)
✔️ eam leadership & personnel management
✔️ Strategic thinking
✔️ Social media / marketing
✔️ Email & messenger marketing (newsletter)
✔️ Management of external service providers
✔️ E-Commerce/Webshop
✔️ Blog / magazine maintenance
✔️ Sense of duty
✔️ Engagement
✔️ Crossmedia
✔️ Team player
✔️ Loyalty
✔️ Accuracy
✔️ Entrepreneurial thinking
✔️ Monitoring & controlling (for web and social media)
✔️ Creativity
✔️ Resilience
✔️ Self-reliance
✔️ Willingness to undergo continuous further training
✔️ CMS (Magento, WordPress, Typo3, Django)
Current blog articles:
In honor of the generalist – part 2: Why generalists are sales drivers in the company
In honor of the generalist: Why the “T-Shaped Marketer Model” is nonsense
Discussion about the 4-day week: an outdated mindset as a brake on innovation
Leadership and toxic positivity: why genuine listening is more important than constant optimism
AI in business: 8 use cases in various industries
