Ralf Bachmann
Marketing generalist with heart and soul. For me, marketing is always a strategic process that has a lot to do with the brand and targeted positioning. As a fan of Simon Sinek's guiding principle "Why - How - What", I see communication management (formerly known as content marketing) as an all-encompassing concept, a narrative based on the vision and mission of a company. The 360° communication strategy derived from this must place the company at the 'top of mind' as well as contribute to clearly defined and measurable goals across all departments. The interlocking of qualitative content marketing and sales-oriented inbound marketing remains the decisive core task. Thanks to my very broad professional experience and my daily willingness to learn, I have managed and supported many projects. I want to shape and move things. It is also important to me to inspire my colleagues in order to achieve great things together.
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EDUCATION & UNIVERSITY
2001 – 2011
Master of Arts
University of Fribourg (Switzerland) –
grade: insigni cum laude (5,45 out of 6*)
Field of study::
Media and communication sciences
Journalism
Swiss & general contemporary history
Thesis: summa cum laude [5.8 out of 6*]
*Swiss grading system
1997 – 2000
General higher education entrance qualification (Abitur)
Hugo-Eckener-school – grade 3,4 (out of 6)
Field of study:
Business high school
PROFESSIONAL CAREER
06/2023 – 03/2025
DIGITAL CONSULTANT
SK ONE GmbH
Tasks: Advising new customers and existing customers on all digital products in the area of visibility and value creation [B2B], creating strategies and concepts to individually strengthen customer goals, supervision of interns and working students (int. contact person in the team), internal consulting/training for key account managers [sales], acquisition of own customers (telephone, correspondence, on-site appointments), co-development and new development of digital products, contact person for freelancers and partner agencies, project management/internal coordination of projects and campaigns, preparation of offers
11/2022 – 05/2023
ACTIVE APPLICATION PHASE
Active application phase after restructuring the company
SEO course at the IU Academy / International University of Applied Sciences Munich
Module: Search Engine Optimization – SEO
Grade: 1,7
05/2021 – 10/2022
CONTENT MARKETER
Scompler Technologies GmbH
Tasks: Technical and editorial (co-)management of the website including topic identification, lead generation and agency management. Content creation for press releases, newsletters, direct mailings, landing pages and other online content. Co-responsibility for content and processes
of inbound marketing via Hubspot. Influencer relations and cooperations, proactive journalist contacts, support with marketing strategy, social media & community management (Facebook, LinkedIn, Twitter, Hubspot chat support), creation of communication plans, monitoring and controlling as well as rudimentary graphic work with Adobe Photoshop. (Co-)organization of trade fair appearances.
06/2018 – 04/2021
CONTENT MARKETING und PR MANAGER
United Planet GmbH, Freiburg i. Br.
Tasks: Technical and editorial support for the corporate blog “Get-Digital” incl. Topic identification and lead generation, content creation for press releases, white papers, case studies, newsletters, direct mailings, articles in trade journals, websites, advertorials and other content for online and print, blogger relations and cooperations, management of freelancers, proactive journalist contacts and support for journalists at events (public relations), Contact with research companies, support with marketing strategy, social media & community management (Facebook, LinkedIn, Instagram, Twitter, Xing), creation of communication plans for new products and product releases, collaboration in cross-departmental committees and projects, monitoring and controlling as well as simple graphics work with Adobe Photoshop.
03/2015 – 05/2018
SENIOR ONLINE PROJECT MANAGER (TEAM LEADER)
Zypresse Online GmbH und Co. KG, Freiburg i. Br.*
Tasks: Management of the online department, personnel management and selection, representation of the department in internal publishing committees, attendance of further training and congresses, presence at company events, collaboration on cross-publishing products, management and development of social media activities of other companies in the publishing group incl. consultation with external teams as well as the tasks and responsibilities listed below.
(*Q1/2018 change of name to Zypresse Verlags GmbH)
10/2014 – 02/2015
ONLINE PROJECT MANAGER
Zypresse Online GmbH und Co. KG, Freiburg i. Br.
Tasks: Development of new online concepts as well as new products and forms of advertising to increase sales and image, project management, strategic and operational development of the website (Django CMS), content maintenance, corporate communications, online marketing, management of external service providers incl. briefing and acceptance of work, customer consulting (B2C and B2B), monitoring, KPI management incl. analyses and reporting, social media and community management, social media marketing (Facebook ads), search engine marketing (Adwords), direct mailing, employee training, creation of Schulungsunterlagen sowie einfache Grafikarbeiten mit Adobe Photoshop.
04/2014 – 09/2014
EMPLOYEE & FREELANCE JOURNALIST
Online editorial office Schwäbische Zeitung GmbH & Co. KG, Ravensburg
Tasks: Researching and writing online and print articles, content management of the website and iPad app, community management of the forum, posting articles on social media channels.
10/2013 – 03/2014
ONLINE MARKETING MANAGER
Badeparadies Schwarzwald TN GmbH, Titisee-Neustadt
Tasks: Online marketing, maintenance and further development of the website (Typo3) and the webshop (Magento), management of external agencies, customer consulting, monitoring, analysis and reporting, social media and community management, direct mailings & newsletters as well as rudimentary graphics work with Adobe Photoshop and Adobe InDesign.
05/2013 – 09/2013
MINI-JOB
wbpr Kommunikation GmbH, Unterföhring
Tasks: Expansion and quality assurance of an online database on the subject of doctors and healthcare.
PRAKTIKA & TRAINEESHIP
05/2012 – 04/2013
PR-TRAINEE
talkabout communications gmbh, München
Tasks: Content management (CMS), social media management, community management, website planning, press contacts, customer consulting, research, copywriting (including press releases), controlling and reporting, red. Topic monitoring, client training (workshops) and blogger relations.
Degree: Junior PR Consultant
04/2012 – 04/2012
PRACTICUM – PR Agentur
talkabout communications gmbh, München
Tasks: see position as PR trainee (after one month as PR trainee)
10/2011 – 03/2012
PRACTICUM – Trade fairs/Events
Messe Friedrichshafen GmbH, Friedrichshafen
Tasks: Exhibitor acquisition, data maintenance, customer contact, direct mailing, creation of a rudimentary social media strategy